Our brands will inspire you to go forward in search of new triumphs and new joys in your life.

Yugoslavia

Heroes

When we make rakia, we  believe that only the best – is good enough. That’s what our legendary Yugoslavia heroes taught us. Our heroes lived their lives with determination, courage and persistence. They fought their way forward.

Following our heritage, when we make our  high quality rakia, we use only the ripest hand-picked fruit, without the pits. In order to give it extra strength and character, we distil it twice. It gets another layer of distinctiveness by being matured in five-hundred-litre oak barrels.

With the synergy of the strong, warm and fruity taste and the characteristic aroma acquired by maturing in the noble oak barrels, this rakia will inspire you to go forward in search of new triumphs and new joys in your life.

All the Key Points

Are on the Bottle

The brand, the fruit and the premium process of production:

• the best hand picked fruit, excluding the pits, infused with sixteen herbs, double distilled, matured in handcrafted oak barrels and quality-controlled.

Introducing the Portfolio

White Rakia – Plum ( Bela rakija od šljive), Plum Rakia with Juniper ( Klekovača)

Plum Rakia with Herbs (Travarica), Plum Rakia Barrique ( Rakija od šljive – barrique)

Pear Rakia (Rakija od kruške), Apricot Rakia (Rakija od kajsije)  and Quince Rakia (Rakija od dunje) 

Gift Box

Full Brand and Category Story all around on the Gift  Box

“Personalisation“ – each consumer will be able to dedicate the gift to their special hero-friend with a personally signed golden plaque, building an even stronger emotional connection with the brand.

Slava

We make rakia the way our ancestors did. We take pride in honouring the tradition, because it builds the grounds for moving ourselves forward. 

Serbian tradition is rich in mythical tales of the glorious Slavic Pantheon – the gods of great power.

Jarilo

Jarilo was the god of spring, fertility and vegetation, who lived in the underworld during the cold winter months. As the legend goes, he would come to Earth with the advent of spring, reviving the nature and all the herbs for his divine elixir.

Even today, these herbs are well-known for being great natural ingredients. That’s why we enrich every single drop of our high quality double-distilled plum rakia with sixteen herbs. Their organic properties are preserved thanks to the cold maceration process.
This rakia has a soft, sweet and slightly herbal taste, that revives the spirits of yore, and inspires you on your way forward.

Veles

Veles was the god of earth, waters, and forests. The legend has it that, as the god of forest, he would always carry around a magic staff made of juniper, for protection from the god of thunder, his mighty rival. Even today, juniper is considered a tree with great powers. And that’s why every single drop of our high quality double-distilled fruit rakia is enriched with juniper berries.

Its golden colour is the result of aging in handcrafted oak barrels.

This rakia has a rich, smooth and refreshing taste, that revives the spirits of yore, and inspires you on your way forward.

Radgost

The god of household and hospitality – Radgost, meaning “dear guest” – is related to the Serbian slava tradition – an annual feast, where family, relatives and friends gather to celebrate the family’s patron saint. As the legend goes, Radgost would serve bannock and a divine elixir in order to connect people, and bring joy to the table.

And even today, rakia brings people together. While we make it and when we enjoy it – we do it together. That spirit of togetherness is instilled in every single drop of our high quality rakia.

Following the old recipe, we use only the ripest hand-picked plums without the pits. In order to give it extra strength and character, the rakia is distilled twice.

It has a strong, warm and fruity taste, that revives the spirits of yore, and inspires you on your way forward.

Fire  Water

C – L – U – B

To know our country means to know its history, its cultural heritage and its people. But there’s more to it than meets the eye. The essence of our country is in the untold story of our own alcohol spirit – rakia. And it’s a vibrant sensory celebration revealed only to the chosen ones – to those who are courageous, successful and accomplished, but, at the same time, privileged by their exquisite taste. It’s a one-of-a-kind club of genuine hedonists and true connoisseurs.

In order to show them the best hidden treasure in the spirits world – Her Majesty Rakia – we created the exclusive Firewater Club rakia.

Firewater Club is the ultimate rakia drinking experience. With every sip, this double-distilled fruit spirit brings out a refined blend of distinctive aromas and flavors which excite your palate and play with your senses, adding extra layers to your pleasure and joy.

If you want to experience the true rakia passion, become a part part of our exclusive Firewater Club!